Mission Statement and Vision of utani-uk by Joy Thomsen - Director/Designer
Utani-uk has evolved out of the sincere belief that action speaks louder than words. Its concept is the result of years of study, interest and research. As a passionate supporter of fair trade and trade justice it is my belief that these movements are the way to alleviate poverty and inhumane conditions resulting from the World Economic System.
However, I do not consider myself to be an expert on these issues and putting politics aside I believe it is better to try and do something rather than nothing. So by promoting ethical consumerism as a collective of individual power we can initiate change. Indeed for the evil to exist all it takes is for an enlightened and good person to do nothing. Therefore, at utani-uk through supporting existing fair trade companies and projects we can help spread the word and 'sew' the seeds of change.
Research and development is a prominent part of my business plan. The vision is to set up relationships and overseas projects of our own. Obviously as a business overheads and wages need to be paid. Therefore, a percentage of profits will be allocated for the growth of utani-uk's vision, enabling us to continue to support and empower others throughout the world.